REDMOND, Wash. - June 10, 2010 - Noetix Corp., a world-class provider of business intelligence (BI) software and services for enterprise applications, today revealed the results of an Aberdeen Group survey which found that economic conditions are pushing companies to leverage a pervasive BI strategy that allows for analytical tools to be used creatively by line-of-business (LoB) managers and front-line employees without extensive involvement from the IT department.
The Aberdeen research report, titled "Self-Service BI: Empowering the Line-of-Business Manager," is based upon feedback from more than 200 LoB managers located worldwide. The full report can be downloaded HERE.
"With capital spending in check, companies are being asked to do more with less, and in turn, the LoBs are generating their own requirements for business technology and are only spending on solutions that can deliver immediate, measurable value to their specific job function," said report author Michael Lock, senior research analyst, Business Intelligence and Information Technology at Aberdeen.
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According to the report, two main factors are compelling companies to generate a self-service environment for BI. First, many companies are experiencing a growing need to create open lines of communication and visibility between corporate management and specific business units. The executives tend to view the business from a strategic macro level and often lack visibility into what drives performance on a functional level. LoB managers have the firsthand experience and understanding of what drives the business, but lack the tools required to make informed decisions.
Secondly, most business units find themselves inundated with raw data about their business. While efforts have been made at the IT level to capture and manage this data, many have yet to leverage those efforts and deliver actionable insight to the LoB level for decision making.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
About Noetix
Noetix provides instant operational reporting and packaged analytics for Oracle Applications. More than 1,400 customers worldwide use Noetix to quickly and cost-effectively access the enterprise application data necessary for critical decision-making. Noetix’s proven technology is being used by industry-leading customers including: Cummins, Motorola, Starbucks, Toshiba, Welch’s, and Visa. The company is headquartered in Redmond, Wash., with international operations in London and Hyderabad, India.
Contact:
Rebecca Haas
Revolution Public Relations
(503) 206-7635
rebecca@revolutionpr.com